About ViewSonic

ViewSonic® - a profile of a worldwide Visual Technologies leader

Overview

ViewSonic is a worldwide leader in visual display products for today's business, consumer electronics, education and professional markets. The company offers a complete line of innovative LCD and CRT desktop displays, digital televisions, projectors and visual devices that are all designed to make the customer's visual experience easier and more enjoyable. ViewSonic remains a leading monitor brand in the United States and has won more than 2,000 awards from independent global publications and organizations. The company's annual sales have risen from $4 million in 1987 to more than $1 billion in 2005.

Vision

To lead the visual revolution as the preferred global brand of visual display products.

Mission

As a globally recognized provider of visual display products, ViewSonic is dedicated to meeting the needs of our customers, generating profitable growth through efficient operations and delivering value to our shareholders.

The keys to our success include the ability to:

Continuously introduce leading technologies and products to meet ever-changing customer needs.
Maintain competitive pricing with key component manufactures through our unique business model.
Develop and sustain highly efficient operations by minimizing overhead and sales dilution.
Leverage all available sales channels, where appropriate, to maximize revenue and profit opportunities.
Continue to build the ViewSonic brand across both business and consumer channels, with innovative products and effective messaging.
Develop and maintain an exceptional and economical information, customer service and administrative infrastructure to support continued profitable growth.

Values

Customer Focus - We meet our customers' expectations with superior products, customer service and industry knowledge.

Entrepreneurial Spirit - We act like owners: taking the initiative, encouraging innovation, setting challenging goals, and pursuing new ideas.

Employee Partnership - We attract and retain talented, highly successful employee-partners by providing them the opportunity to develop skills, experience success and enjoy the rewards that follow.

Integrity - We are committed to honesty and fairness.

Teamwork - We depend on teamwork to multiply our successes by sharing information, operational support and accomplishments among business units and regions.

Corporate Citizenship - Our commitment to these core values enables ViewSonic to provide a substantial contribution to the community by conducting a business with integrity, providing rewarding jobs and contributing our fair share of taxes.

Executive Team

James Chu - Chairman and Chief Executive Officer
Mel Taylor - Vice President, Director of European Sales
Natalia Bikkenina - Human Resources Director Europe

Visual Technology Products and Solutions

The ViewSonic product line is divided into five distinct categories: LCD Displays , LCD TVs , CRT Monitors , Projectors and Visual Solutions product range.

Service & Support

ViewSonic is devoted to customer satisfaction and is committed to building positive relationships with every company and individual it interacts with. ViewSonic strives to understand interests and concerns, and treat people with respect, courtesy and consideration.

The ViewSonic Birds

In creating a logo for ViewSonic, James Chu, Chairman, CEO and Founder, sought to develop a powerful brand image that would denote superior quality and value and communicate such attributes as brilliant colour and sharp resolution to all customers around the world. Gouldian Finches originate from Australia and are members of the finch family, their diet consists of varieties of seeds, live food and rock salt. They have brilliant colours, lively and friendly figures. The three Gouldian Finches that form the ViewSonic logo have become a well-recognized symbol of excellence. Consumers around the world now associate them with the attributes that characterise the company: unique, superior quality, vibrant, warm and friendly. Learn more

The ViewSonic address is: Riverside House, 7th Floor, 2a Southwark Bridge Road, London, SE1 9HA, United Kingdom, Tel: +44 (0) 207 921 2200, Fax: +44 (0) 207 921 2201.